Looking for Recruiting Trends in 2007?
CM Russell kicks it off at RecruitingFly.com (which can be used to search all the recruiting blogs). He covers the trends as reported at a recent Kennedy Information recruiter panel.
My top two on his list?
:#3 - Smart Marketing Wins - search engines, job boards, and destination sites will continue to prove their ability to find elusive candidates through keyword buys on a targeted, per-click basis.
Recruiters, and it pains me to say this, are dreadfully behind the times when it comes to online marketing. Employment is big business, but the old days of post and pray, as painful as they are, still bring in a lot of money for the large, middle of the road companies that know that mediocre talent can get hired in a tight economy, and a premium can still be charged for warm bodies.
Amid concerns from every executive surveyed that finding talent is a "top priority," one has to wonder at what point companies will begin investing in their own recruitment activities rather than sending money to the large job boards.
Job Postings are free in a world of blog software. How long will it take major companies to start using that fact to their competitive advantage? HR Executives looking to have an impact as business partners should sit up and take note (and remember to brush up on your branding and marketing skills).
#4 - Cybersonic Job Alerts - more recruiters will communicate with candidates directly from their desktops and less through resume databases.
Cell phones, text messages, news blogs, and blackberries are all the rage. E-mail and snail mail, on the other hand, are overloaded with junk. With most of the population under 50 owning a cell phone (or two), the smart thing to do is reach out to candidates on the one platform that they aren't disgusted with.
Smart cell phone and texting campaigns will make a difference, but I think this year will be more about stumbling in this market than overall effectiveness. Look for the big mistakes to be showcased in 2007, followed by slower, and smarter campaigns.
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