Shannon Seery of Exceler8ion gives some great pointers on what it takes to start a recruiting blog.
Among her suggestions:
Frequency:
Frequency. This is an issue where every blogger needs to figure out what works best for them. The more often you post - the better your traffic. For those of us that work during the day and/or blogging is not a sanctioned part of the job - keeping up that kind frequency can be hard. There are bloggers that have to be disciplined about it and set aside a specific time every day or every week to blog. My posts tend to happen on the weekends or after my kids are in bed - so between 10pm - 2am
Save your big Announcement for when you have something to read:
Build some content before you proactively notify the blogosphere or search engines that you have a blog. 5 posts is a good rule of thumb. You may even want to do a little future content programming by making yourself a list of topics that you hope to cover on your blog. While there are posts that come during moments of pure inspiration - most bloggers get to a point where they ask themselves - “so now what do I write about”? It is bound to happen - that is why there are so many blogs that have “gone dark”. If you’re really going to be a ‘blogger’ - it gets into your blood and you will work through those moments. How you work through that is a moment of truth for bloggers.
To her 10, I'll add -
11. Don't be afraid of failure.
12. Read as many other blogs as you can to get a feel for etiquette.
13. To start a lively conversation join a community of other people by linking their posts and leaving comments.
14. Be curious.
15. Have a point. You have areas of expertise - display them to the world! If you are a recruiter, maybe your point should be convincing top candidates to keep you in their rolodex as their first call when they are looking.
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